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Minimum Number of Animals Slaughtered By The Meat, Dairy and Egg Industries Alone Since You Clicked On This Page:

0 marine animals
0 chickens
0 ducks
0 pigs
0 rabbits
0 turkeys
0 geese
0 sheep
0 goats
0 cows and calves
0 rodents
0 pigeons and other birds
0 buffaloes
0 dogs
0 cats
0 horses
0 donkeys and mules
0 camels and other camelids

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"The animals you say were ‘sent’ For man’s free use and nutriment. Pray, then, inform me, and be candid Why came they aeons before Man did, To spend long centuries on earth Awaiting their devourer’s birth? Those ill-timed chattels, sent from heaven, Were, sure, the maddest gift e’er given – ‘sent’ for man’s use (can man believe it?) when there was no man to receive it!" Henry S. Salt 1851 – 1939
Welcome to the Beauty Without Cruelty SA!

Our site is getting a fresh new look

Dec 2014 : With immediate effect, Beauty Without Cruelty will take legal action against any company found to be falsely using the logo, or claiming to be endorsed. We charge NOTHING whatsoever for this service. There is no excuse for any SA company claiming humane status not to be audited and endorsed by BWC, a recognised authority. It does not matter what they claim it is what they prove! If it's not on the list, it's not okay.

Chairpersons report 2014/2015


We want to bring about change in South Africa, regarding the testing of cosmetics and personal care, using animals who suffer in cruel experiments and are routinely injected, gassed, force-fed and killed. We believe this is both unnecessary and ethically unacceptable. Modern technology and up to date non-animal methods are available, which are more reliable, faster and are cheaper than the animal tests they replace. The European Union, India, Israel and now Brazil ( is working toward this) have all banned animal testing, proving it is possible to have a thriving cosmetics industry without cruel animal tests.

While we explore other avenues,
PLEASE print out the sheet, and have it filled. Post back to the address on the form.  The SA govt does not accept on-line petitions. Thank you for your enthusiasm and attention.


Our approved list of products is known as a *humane guide, for short. It is focussed on the issue of ANIMAL TESTING and in line with and exceeds international standards.

There is no such thing as cruelty free: to take cruelty free products to its logical conclusion, we must ensure that aside from excluding 'vegetarian' ingredients, packaging for example, may not include ink which may be animal derived or animal tested, that the paper used in packaging is from sustainable existing forests and not from newly farmed areas, we must ensure fair trade and organic (as pesticides affect animal life) and more. 
We have listed vegan only options on the site, in a separate list. Many brands are mostly vegan with one or a few products containing one of the above ingredients. We do not approve parts of ranges.

*Full Definition of HUMANE. 1. : marked by compassion, sympathy, or consideration for humans or animals.



Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of animals and to offer humane,  non-animal alternatives to replace cruel and harmful lifestyle choices. The focus is on the use of animals in research, however through peaceful and lawful means, we expose and oppose all cruelty to animals and will lobby national, provincial and local government in this regard.

BWC, while promoting veganism as the ultimate expression of compassionate living, is not exclusively a vegan organisation. We recognise that the approved guide is the one vehicle every consumer can use to start making kinder choices, with the hope that this will increase curiosity into making compassionate choices for everyday living by reducing and eliminating animal products on plates, as clothing, as decor or entertainment.





Sentience: The word “sentience” means “one who has the faculty of sensation and perception”, meaning to have the ability to “feel” physically and emotionally. Animals are sentient beings, although they are presently legally classified in South Africa as “things” or moveable property and BWC believes that this archaic, unjust, legal status must be changed before any worthwhile protective legislation can be passed. This
link provides scientific articles on sentience wrt several species and makes for interesting reading!

Animal Rights: Animals have natural rights which must be acknowledged in South African law; these include the right to freedom from unnaturally induced pain; the right to shelter; the right to nourishment; the right to indulge their natural instincts; the right to freedom of movement and most importantly, the right to exist. Animals have intrinsic worth and their value should not be based on their usefulness to humans. BWC supports the rights of animals and will work forcefully to obtain such rights on behalf of animals.

Ethical living:  Veganism is the only dietary option in keeping with the concept of animals having rights. So-called free-range farming only offers temporary relief from suffering for farm animals by providing better living conditions, in comparison to the cruel battery system, but their births and deaths are as cruel and unacceptable as that of their factory farmed cousins! Living without cruelty should be the aim of all caring people and BWC aims to provide credible information to enable them to make informed lifestyle choices.

Education: Humane education is the key to changing people’s attitudes towards animals; they have lives that are meaningful to them and although they may be different from humans, that does not mean they are inferior! All life is valuable and BWC promotes respect and consideration for all species, including invertebrates. BWC will work with other organisations on educational programmes designed to encourage compassion, respect and care for animals especially in young people, which will in turn lead to a the humane treatment of humans and a more compassionate society.  

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