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VictoryFashion

Wool Industry Welfare Standard

Goal: Standard adopted

A welfare standard adopted by part of the South African wool sector, removing some of the most painful practices from production.

The win

A welfare standard was adopted by part of the South African wool sector — removing some of the most painful practices from production.

What changed

After sustained advocacy, producers committed to a standard addressing the worst welfare practices in wool production. The specific provisions are being confirmed with BWC.

What’s next

A victory is a foundation, not a finish line. Beauty Without Cruelty continues to push for stronger, sector-wide protections.

Provisional copy — to be finalised with BWC.

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