Fifty-One Years of Defending Animals
Through peaceful and lawful means, we expose and oppose all cruelty to animals. Established in 1975.
An animal rights organisation
Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of animals — and to offer humane, non-animal alternatives to replace cruel and harmful lifestyle choices.
Animal rights is the freedom to live a natural life — free from human exploitation, pain and suffering, and premature death.
Animal welfare seeks to reduce suffering while exploitation continues; animal rights rejects the exploitation itself. Welfarists work with what is, while Rightists work toward what should be.
Education first. Pressure where it counts.
We work through education, legal intervention, protest, and the lobbying of central, regional and local government — always by peaceful and lawful means.
The issues we campaign on
Campaign · Certify · Educate
Three ways we’ve defended animals for 51 years.
Campaign
Through legal intervention, protest, and lobbying of government — always by peaceful and lawful means.
Certify
Our Humane Guide lists 160+ brands free from animal testing across 23 categories, regularly reviewed.
Educate
We inform the public about the exploitation of animals and offer humane, non-animal alternatives to cruel lifestyle choices.
Our committee
Beauty Without Cruelty South Africa is run by a volunteer committee and its Executive Officer.
Janneke Blake
Chairperson
Chad Cupido
Executive Officer
Award-winning advocacy
African Animal Rights Organisation of the Year
2023, 2024 & 2025
Most Empowering Animal Rights Organisation
South Africa, 2023
Help us defend animals
We are a non-profit and rely on donations to continue our work. Every contribution funds education, campaigns, and the Humane Guide.