Description
Every year, millions of animals suffer and die in the name of cosmetics, household products, and pharmaceuticals. These sentient beings endure unimaginable pain for tests that have reliable, animal-free alternatives. The End Animal Testing & Support the Humane Guide campaign aims to end these cruel practices and promote compassionate living by equipping consumers with trusted tools like the Humane Guide.
The Problem
- Animals such as rabbits, mice, monkeys, dogs, cats, birds, fish, and many others endure unimaginable suffering in unnecessary experiments for products we use daily.
- Animal testing is outdated, unreliable, and unethical, with modern, cruelty-free alternatives readily available.
- Misleading labels make it difficult for consumers to identify truly cruelty-free products.
Our Vision
We envision a South Africa free from animal testing, where compassionate choices are accessible to everyone. Through advocacy, education, and empowering tools like the Humane Guide, we aim to create a world where no animal suffers for human convenience.
What We’re Doing
- Advocacy: Campaigning for legislative reform to ban animal testing in South Africa.
- Education: Raising awareness about cruelty-free alternatives and their reliability.
- Empowerment: Providing the Humane Guide to help consumers navigate the marketplace with confidence and compassion.
Why the Humane Guide Matters
The Humane Guide is South Africa’s most comprehensive list of cruelty-free brands, proven free from animal testing and verified against stringent criteria. Covering everything from personal care to household cleaners, the Humane Guide is an essential tool for compassionate consumerism.
By supporting this campaign, you’ll help us:
- Maintain and expand the Humane Guide to include even more verified brands.
- Raise awareness about the importance of cruelty-free living.
- Empower consumers to make informed, ethical choices.
Your support will help us:
- Fund research and advocacy efforts to push for a national ban on animal testing.
- Support the maintenance and expansion of the Humane Guide.
- Enable educational campaigns to inspire compassionate consumer choices.
Together, we can ensure no animal suffers for a product on a store shelf. Stand with us to create a compassionate future. Donate to the End Animal Testing & Support the Humane Guide campaign today. Together, we can build a cruelty-free South Africa.
