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A Celebration of Legacy and Vision: Beauty Without Cruelty’s Past, Present and Future
A Celebration of Legacy and Vision: Beauty Without Cruelty’s Past, Present and Future
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Mrs Cheryl Phillips Supports BWC SA
Mrs Cheryl Phillips Supports BWC SA
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Paws-A-While Supports BWC
Paws-A-While Supports BWC
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BWC Supporter Testimonial by Stacy Edwards
BWC Supporter Testimonial by Stacy Edwards
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Greendawning Supports BWC
Greendawning Supports BWC
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Pindari Farm Supports BWC
Pindari Farm Supports BWC
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𝐁𝐞𝐚𝐮𝐭𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐫𝐮𝐞𝐥𝐭𝐲 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐢𝐧 𝐀𝐧𝐢𝐦𝐚𝐥 𝐕𝐨𝐢𝐜𝐞! 🐾![]()
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We’re honoured to share that our Executive Officer, Chad Cupido, is featured in the latest edition of 𝐀𝐧𝐢𝐦𝐚𝐥 𝐕𝐨𝐢𝐜𝐞. The piece highlights our work at 𝐁𝐞𝐚𝐮𝐭𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐫𝐮𝐞𝐥𝐭𝐲 and the 𝐃𝐫 𝐏𝐡𝐢𝐥-𝐚𝐟𝐞𝐥 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧, and shares a vision rooted in 𝐡𝐮𝐦𝐚𝐧𝐞 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧, 𝐜𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐨𝐧, and 𝐬𝐨𝐜𝐢𝐚𝐥 𝐚𝐧𝐝 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭𝐚𝐥 𝐣𝐮𝐬𝐭𝐢𝐜𝐞.![]()
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What you’ll find inside:![]()
• The future of 𝐡𝐮𝐦𝐚𝐧𝐞 𝐞𝐝𝐮𝐜𝐚𝐭𝐢𝐨𝐧 in SA![]()
• Why 𝐜𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐨𝐧 is a strategy for change![]()
• How 𝐁𝐞𝐚𝐮𝐭𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐫𝐮𝐞𝐥𝐭𝐲 is scaling impact![]()
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𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐟𝐞𝐚𝐭𝐮𝐫𝐞 𝐡𝐞𝐫𝐞: heyzine.com/flip-book/2d2a7ee13d.html![]()
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Huge thanks to the 𝐀𝐧𝐢𝐦𝐚𝐥 𝐕𝐨𝐢𝐜𝐞 team for the platform and partnership in compassion. 🌿![]()
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#BeautyWithoutCruelty #AnimalVoice #ChadCupido #HumaneEducation #CompassionInAction
🌿 𝐇𝐔𝐌𝐀𝐍𝐄 𝐆𝐔𝐈𝐃𝐄 𝐒𝐏𝐎𝐓𝐋𝐈𝐆𝐇𝐓: Hey Gorgeous 🌿![]()
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𝐇𝐞𝐲 𝐆𝐨𝐫𝐠𝐞𝐨𝐮𝐬 - yes, we’re talking to you😍, but also about this truly ethical South African skincare brand that’s redefining what it means to glow guilt-free.![]()
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At 𝐁𝐞𝐚𝐮𝐭𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐫𝐮𝐞𝐥𝐭𝐲, we’re proud to endorse brands like this - those who show that beauty, kindness, and consciousness can co-exist.![]()
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💚 𝐖𝐡𝐲 𝐇𝐞𝐲 𝐆𝐨𝐫𝐠𝐞𝐨𝐮𝐬 𝐛𝐞𝐥𝐨𝐧𝐠𝐬 𝐢𝐧 𝐨𝐮𝐫 𝐇𝐮𝐦𝐚𝐧𝐞 𝐆𝐮𝐢𝐝𝐞:![]()
✨ 𝐇𝐮𝐦𝐚𝐧𝐞𝐥𝐲 𝐦𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐞𝐝 & 𝐁𝐖𝐂-𝐞𝐧𝐝𝐨𝐫𝐬𝐞𝐝 – No animal testing. No animal ingredients. Just compassion in every bottle.![]()
✨ 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐚𝐥-𝐛𝐚𝐬𝐞𝐝 & 𝐬𝐜𝐢𝐞𝐧𝐜𝐞-𝐛𝐚𝐜𝐤𝐞𝐝 – Formulas infused with natural goodness and proven actives.![]()
✨ 𝐄𝐚𝐫𝐭𝐡-𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐰𝐚𝐲 – No parabens, fillers, mineral oil, or harsh synthetics. Just clean beauty that respects all life.![]()
✨ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐛𝐞𝐚𝐮𝐭𝐲 𝐟𝐨𝐫 𝐚𝐥𝐥 – Formulated to be inclusive and effective for every skin tone and type.![]()
🐰 Every purchase you make from Hey Gorgeous supports a movement towards conscious, compassionate, and ethical beauty. Because glam should never come at the cost of a life.![]()
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🛍️ Explore their newest range: hey-gorgeous.co.za/collections/new![]()
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🔎 𝐕𝐢𝐬𝐢𝐭 𝐨𝐮𝐫 𝐇𝐮𝐦𝐚𝐧𝐞 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐜𝐫𝐮𝐞𝐥𝐭𝐲-𝐟𝐫𝐞𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭.![]()
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#CrueltyFreeSkincare #supportlocal #beautywithoutcruelty #BWCApproved #heygorgeous #southafricanbrands
🧨𝐆𝐔𝐘 𝐅𝐀𝐖𝐊𝐄𝐒: 𝐈𝐆𝐍𝐈𝐓𝐄 𝐂𝐇𝐀𝐍𝐆𝐄 — 𝐍𝐎𝐓 𝐒𝐔𝐅𝐅𝐄𝐑𝐈𝐍𝐆 🧨![]()
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Every year on 𝐆𝐮𝐲 𝐅𝐚𝐰𝐤𝐞𝐬 𝐍𝐢𝐠𝐡𝐭, thousands of terrified animals across South Africa suffer — trembling, running away, breaking through gates, crashing into walls or fences, and sometimes never making it home again.![]()
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What humans view as 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐨𝐧, animals experience as 𝐰𝐚𝐫.![]()
The booming, flashing, unpredictable explosions mimic the sounds and lights of battle and for them, it’s chaos, confusion, and pure terror.![]()
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💔 𝐃𝐨𝐠𝐬 panic and bolt, some never found again.![]()
💔 𝐂𝐚𝐭𝐬 hide for days, often too afraid to return.![]()
💔 𝐁𝐢𝐫𝐝𝐬 are frightened off nests; some fall or die from shock.![]()
💔 𝐇𝐨𝐫𝐬𝐞𝐬 and livestock injure themselves trying to flee their enclosures.![]()
💔 𝐖𝐢𝐥𝐝𝐥𝐢𝐟𝐞 is disoriented, scattered, and sometimes killed.![]()
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This is 𝐧𝐨𝐭 𝐞𝐧𝐭𝐞𝐫𝐭𝐚𝐢𝐧𝐦𝐞𝐧𝐭 — 𝐢𝐭’𝐬 𝐬𝐮𝐟𝐟𝐞𝐫𝐢𝐧𝐠.![]()
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And despite being 𝐭𝐞𝐜𝐡𝐧𝐢𝐜𝐚𝐥𝐥𝐲 𝐢𝐥𝐥𝐞𝐠𝐚𝐥 in City of Cape Town (and many other municipalities), fireworks continue to be set off in public areas.![]()
People forget, or choose to ignore, that there are 𝐥𝐚𝐰𝐬 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐚𝐧𝐢𝐦𝐚𝐥𝐬 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐢𝐞𝐬 from this reckless behaviour.![]()
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⚠️ 𝐈𝐧 𝐂𝐚𝐩𝐞 𝐓𝐨𝐰𝐧:![]()
There are 𝐧𝐨 𝐝𝐞𝐬𝐢𝐠𝐧𝐚𝐭𝐞𝐝 𝐚𝐫𝐞𝐚𝐬 𝐟𝐨𝐫 𝐟𝐢𝐫𝐞𝐰𝐨𝐫𝐤𝐬.![]()
Setting them off in public spaces is a 𝐩𝐮𝐧𝐢𝐬𝐡𝐚𝐛𝐥𝐞 𝐨𝐟𝐟𝐞𝐧𝐜𝐞.![]()
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👮🏽♂️ 𝐋𝐚𝐰 𝐞𝐧𝐟𝐨𝐫𝐜𝐞𝐦𝐞𝐧𝐭 𝐡𝐚𝐬 𝐦𝐚𝐝𝐞 𝐢𝐭 𝐜𝐥𝐞𝐚𝐫:![]()
💪🏻 𝐅𝐮𝐥𝐥 𝐞𝐧𝐟𝐨𝐫𝐜𝐞𝐦𝐞𝐧𝐭 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚𝐩𝐩𝐥𝐢𝐞𝐝.![]()
❌ 𝐍𝐨 𝐟𝐞𝐚𝐫 𝐨𝐫 𝐟𝐚𝐯𝐨𝐮𝐫.![]()
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📞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐥𝐥 𝐟𝐢𝐫𝐞𝐰𝐨𝐫𝐤 𝐮𝐬𝐚𝐠𝐞 𝐨𝐫 𝐬𝐚𝐥𝐞𝐬 𝐢𝐦𝐦𝐞𝐝𝐢𝐚𝐭𝐞𝐥𝐲:![]()
📍 𝟎𝟐𝟏 𝟒𝟖𝟎 𝟕𝟕𝟎𝟎 (𝐂𝐢𝐭𝐲 𝐨𝐟 𝐂𝐚𝐩𝐞 𝐓𝐨𝐰𝐧 𝐄𝐦𝐞𝐫𝐠𝐞𝐧𝐜𝐲 𝐂𝐚𝐥𝐥 𝐂𝐞𝐧𝐭𝐫𝐞)![]()
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Please, tell your children that 𝐠𝐨𝐨𝐝 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐨 𝐧𝐨𝐭 𝐬𝐞𝐭 𝐨𝐟𝐟 𝐟𝐢𝐫𝐞𝐰𝐨𝐫𝐤𝐬.![]()
Teach them that 𝐜𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐦𝐞𝐚𝐧𝐬 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 that animals hear four times louder than we do — their pain is real, their fear is real.![]()
Teach them that 𝐰𝐚𝐫 𝐢𝐬 𝐧𝐨𝐭 𝐩𝐫𝐞𝐭𝐭𝐲 𝐥𝐢𝐠𝐡𝐭𝐬 - it’s trauma and destruction, and that’s exactly what fireworks emulate.![]()
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🐾 𝐏𝐫𝐨𝐭𝐞𝐜𝐭 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐨𝐧𝐬 𝐭𝐨𝐧𝐢𝐠𝐡𝐭:![]()
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Keep them 𝐢𝐧𝐝𝐨𝐨𝐫𝐬 and in a calm, secure room.![]()
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Play 𝐬𝐨𝐟𝐭 𝐦𝐮𝐬𝐢𝐜 𝐨𝐫 𝐰𝐡𝐢𝐭𝐞 𝐧𝐨𝐢𝐬𝐞 to mask sounds.![]()
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Ensure your pet is 𝐦𝐢𝐜𝐫𝐨𝐜𝐡𝐢𝐩𝐩𝐞𝐝 𝐚𝐧𝐝 𝐰𝐞𝐚𝐫𝐢𝐧𝐠 𝐚 𝐭𝐚𝐠 in case they escape.![]()
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Check in on 𝐧𝐞𝐢𝐠𝐡𝐛𝐨𝐮𝐫𝐬’ 𝐚𝐧𝐢𝐦𝐚𝐥𝐬, especially the elderly and those without safe shelter.![]()
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𝐑𝐞𝐩𝐨𝐫𝐭 anyone selling or setting off fireworks.![]()
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🔥 𝐋𝐞𝐭’𝐬 𝐦𝐚𝐤𝐞 𝐜𝐨𝐦𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐥𝐨𝐮𝐝𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐱𝐩𝐥𝐨𝐬𝐢𝐨𝐧𝐬.![]()
🔥 𝐋𝐞𝐭’𝐬 𝐜𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐞 𝐞𝐦𝐩𝐚𝐭𝐡𝐲, 𝐧𝐨𝐭 𝐜𝐫𝐮𝐞𝐥𝐭𝐲.![]()
🔥 𝐋𝐞𝐭’𝐬 𝐛𝐞 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐚𝐧𝐨𝐭𝐡𝐞𝐫 𝐚𝐧𝐢𝐦𝐚𝐥 𝐟𝐞𝐞𝐥𝐬 𝐬𝐚𝐟𝐞 𝐭𝐨𝐧𝐢𝐠𝐡𝐭.![]()
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𝐁𝐞𝐚𝐮𝐭𝐲 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐂𝐫𝐮𝐞𝐥𝐭𝐲 𝐬𝐭𝐚𝐧𝐝𝐬 𝐟𝐢𝐫𝐦:![]()
𝐈𝐠𝐧𝐢𝐭𝐞 𝐜𝐡𝐚𝐧𝐠𝐞 — 𝐧𝐨𝐭 𝐬𝐮𝐟𝐟𝐞𝐫𝐢𝐧𝐠.![]()
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#guyfawkesnight #beautywithoutcruelty #BWCApproved #capetown #fireworkscausefear #banfireworks #protectanimals #animalwelfare #stoptheboom #compassionovercruelty #getalife
🌍 𝗪𝗼𝗿𝗹𝗱 𝗩𝗲𝗴𝗮𝗻 𝗗𝗮𝘆 𝟮𝟬𝟮𝟱 | 𝗕𝗲𝗮𝘂𝘁𝘆 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗖𝗿𝘂𝗲𝗹𝘁𝘆 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮 🌿![]()
𝗣𝗼𝗲𝘁𝗶𝗰 𝗝𝘂𝘀𝘁𝗶𝗰𝗲 𝗳𝗼𝗿 𝗔𝗹𝗹 𝗕𝗲𝗶𝗻𝗴𝘀![]()
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Today the world pauses — some to celebrate, others to defend.![]()
But for those of us who live vegan, it is not a pause at all.![]()
It is a pulse — steady, fierce, alive — beating against injustice in every form.![]()
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𝗩𝗲𝗴𝗮𝗻𝗶𝘀𝗺 𝗶𝘀 𝗻𝗼𝘁 𝗮 𝗱𝗶𝗲𝘁. 𝗜𝘁 𝗶𝘀 𝗮 𝗱𝗲𝗰𝗹𝗮𝗿𝗮𝘁𝗶𝗼𝗻:![]()
that no being should bleed for our convenience,![]()
that no mother should cry for a stolen child,![]()
that no forest should fall for our fleeting appetites.![]()
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In a world choking on its own consumption,![]()
𝗧𝗼 𝗹𝗶𝘃𝗲 𝘃𝗲𝗴𝗮𝗻 𝗶𝘀 𝗮𝗻 𝗮𝗰𝘁 𝗼𝗳 𝗿𝗲𝗯𝗲𝗹𝗹𝗶𝗼𝗻 — 𝗮𝗻𝗱 𝗼𝗳 𝗽𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗹𝗼𝘃𝗲.![]()
It is to choose life when death has been normalised.![]()
It is to extend compassion beyond species, beyond profit, beyond silence.![]()
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𝗧𝗵𝗲 𝘃𝗶𝗼𝗹𝗲𝗻𝗰𝗲 𝘄𝗲 𝗶𝗻𝗳𝗹𝗶𝗰𝘁 𝗼𝗻 𝗮𝗻𝗶𝗺𝗮𝗹𝘀 𝗲𝗰𝗵𝗼𝗲𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗲𝘃𝗲𝗿𝘆 𝗶𝗻𝗷𝘂𝘀𝘁𝗶𝗰𝗲 𝘄𝗲 𝗳𝗮𝗰𝗲:![]()
racism, patriarchy, poverty, war.![]()
When we divide life into “worthy” and “lesser,”![]()
we repeat the same old hierarchies that broke humanity before.![]()
𝗔𝗽𝗮𝗿𝘁𝗵𝗲𝗶𝗱 𝘁𝗮𝘂𝗴𝗵𝘁 𝘂𝘀 𝘄𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝘀 𝘄𝗵𝗲𝗻 𝗲𝗺𝗽𝗮𝘁𝗵𝘆 𝗶𝘀 𝗿𝗲𝘀𝘁𝗿𝗶𝗰𝘁𝗲𝗱.![]()
The cages just changed shape.![]()
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Today, as climate collapses, oceans empty, and forests burn,![]()
𝗧𝗵𝗲 𝘃𝗲𝗴𝗮𝗻 𝘃𝗼𝗶𝗰𝗲 𝗿𝗶𝘀𝗲𝘀 — 𝗻𝗼𝘁 𝗮𝘀 𝗮 𝘄𝗵𝗶𝘀𝗽𝗲𝗿 𝗼𝗳 𝗴𝘂𝗶𝗹𝘁,![]()
𝗯𝘂𝘁 𝗮𝘀 𝗮 𝗿𝗼𝗮𝗿 𝗼𝗳 𝘁𝗿𝘂𝘁𝗵: 𝗪𝗲 𝗰𝗮𝗻 𝗹𝗶𝘃𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗸𝗶𝗹𝗹𝗶𝗻𝗴.![]()
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𝗕𝗲𝗮𝘂𝘁𝘆 𝗪𝗶𝘁𝗵𝗼𝘂𝘁 𝗖𝗿𝘂𝗲𝗹𝘁𝘆 stands for that truth — in every campaign,![]()
in every protest, in every compassionate choice you make.![]()
From the animals in laboratories and circuses![]()
to the unseen victims of factory farms and fashion —![]()
𝗪𝗲 𝗳𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻𝗻𝗼𝘁 𝗳𝗶𝗴𝗵𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲𝗺𝘀𝗲𝗹𝘃𝗲𝘀.![]()
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💚 𝗢𝗻 𝘁𝗵𝗶𝘀 𝗪𝗼𝗿𝗹𝗱 𝗩𝗲𝗴𝗮𝗻 𝗗𝗮𝘆, 𝗺𝗮𝘆 𝘆𝗼𝘂 𝗿𝗲𝗺𝗲𝗺𝗯𝗲𝗿:![]()
Every meal is a vote.![]()
Every purchase is a petition.![]()
Every kind act is a protest.![]()
And every human heart still has the power to evolve.![]()
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✨ 𝗖𝗵𝗼𝗼𝘀𝗲 𝗘𝗺𝗽𝗮𝘁𝗵𝘆. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗟𝗶𝗯𝗲𝗿𝗮𝘁𝗶𝗼𝗻. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗩𝗲𝗴𝗮𝗻.![]()
Because cruelty is not beautiful — but compassion always is.![]()
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#𝗪𝗼𝗿𝗹𝗱𝗩𝗲𝗴𝗮𝗻𝗗𝗮𝘆 #𝗕𝗲𝗮𝘂𝘁𝘆𝗪𝗶𝘁𝗵𝗼𝘂𝘁𝗖𝗿𝘂𝗲𝗹𝘁𝘆 #𝗙𝗼𝗿𝗔𝗹𝗹𝗕𝗲𝗶𝗻𝗴𝘀 #𝗩𝗲𝗴𝗮𝗻𝗙𝗼𝗿𝗝𝘂𝘀𝘁𝗶𝗰𝗲 #𝗖𝗼𝗺𝗽𝗮𝘀𝘀𝗶𝗼𝗻𝗜𝘀𝗣𝗼𝘄𝗲𝗿 #𝗘𝗻𝗱𝗧𝗵𝗲𝗖𝘆𝗰𝗹𝗲𝗢𝗳𝗩𝗶𝗼𝗹𝗲𝗻𝗰𝗲 #𝗔𝗻𝗶𝗺𝗮𝗹𝗟𝗶𝗯𝗲𝗿𝗮𝘁𝗶𝗼𝗻 #𝗨𝗯𝘂𝗻𝘁𝘂𝗙𝗼𝗿𝗔𝗹𝗹𝗦𝗽𝗲𝗰𝗶𝗲𝘀
Living in Harmony with Nature: A Call for Change 🌍![]()
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As Stefania Falcon powerfully reminds us, it’s time to move away from the outdated and ineffective idea of “managing” wildlife. This approach has failed both animals and people, it’s time for a reset.![]()
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True coexistence means understanding that humans and animals are not separate from nature, but part of it. We must shift from exploitation to reciprocity, from control to compassion.![]()
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In her recent feature in Daily Maverick , Stefania highlights how South Africa holds powerful tools for renewal. By embracing the Rights of Nature and Harmonious Coexistence, we can create systems rooted in Ubuntu, where every living being from rivers and mountains to baboons and humans is respected as part of a shared ecosystem.![]()
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At Beauty Without Cruelty, we stand firmly with this message. It’s time for humane coexistence, ethical governance, and laws that protect the more-than-human world we all depend on.![]()
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📖 Read the full article: bit.ly/4nCQYXz![]()
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#beautywithoutcruelty #RightsofNature #Ubuntu #EnvironmentalJustice #WildlifeProtection #Baboons #EthicalConservation #stefaniafalcon
Are rights of Nature and harmonious coexistence the future of environmental law?
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The concept of living in harmony with Nature has been a recurring theme in global policy for three decades. South Africa has powerful tools for renewal. The next steps require us to move from managing...
Stellenbosch University confirms sheep suffocation – BWC calls for accountability and ethical reform 🐑![]()
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In a deeply troubling revelation, Stellenbosch University has confirmed that students in its Department of Animal Sciences suffocated a sheep during a feed study earlier this year.![]()
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According to Farmer’s Weekly (22 October 2025), the university’s investigation verified that students used an unapproved procedure called “transient apnoea” to force the animal to urinate and defecate a clear breach of research ethics protocols. The incident has led the university to promise mandatory animal-ethics and responsible-research training for students and staff.![]()
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But as Beauty Without Cruelty’s Chairperson, Toni V Brockhoven, reminds us - no amount of training can undo deliberate cruelty:![]()
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“I am appalled by the actions of the participants, who most certainly knew they were causing stress, terror and inflicting pain on the sheep. There is no such thing as ‘needless’ mistreatment — all abuse is needless, especially when there are humane alternatives. The expectation that an animal must perform to fit human schedules is unacceptable. Sheep are intelligent, sensitive beings who value their own lives.”![]()
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She continued:![]()
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“It is 2025. When will South Africa move towards the outstanding array of animal-free, technological research tools that produce reliable and humane results?”![]()
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Beauty Without Cruelty believes this case must mark a turning point for research in South Africa where compassion and modern science go hand in hand. Ethical progress means leaving cruelty behind.![]()
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Because no being should suffer for the sake of education or experimentation.![]()
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Read Full Article: www.farmersweekly.co.za/agri-news/south-africa/stellenbosch-university-confirms-student-suffocate...![]()
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#bwcasa #animalrights #ethical #stopanimaltesting #compassioninscience #animalwelfare #stellenboschuniversity #southafrica